Customer Interview Synthesis

Goal

Synthesize raw customer interview notes into prioritized themes, representative quotes, and concrete product or strategy decisions.

Trigger

After completing one or more customer interviews and collecting raw notes or transcripts that need to be analyzed and shared with a team.

Steps

1. 1

   Analyze the raw interview notes below and identify the core topics and recurring pain points mentioned across responses: $interview_notes

   • □All interviews or respondents are represented
   • □No major topic from the notes is overlooked

   Analyze the raw interview notes below and identify the core topics and recurring pain points mentioned across responses:
   
   $interview_notes

2. 2

   Group related observations into 3–6 distinct themes. For each theme, write a one-sentence label and a 2–3 sentence explanation of what customers are expressing and why it matters.

   • □Each theme is distinct with no major overlap
   • □Theme labels are jargon-free and team-readable
3. 3

   Select 1–2 verbatim or near-verbatim quotes per theme that best illustrate the customer sentiment. Attribute each quote to an anonymous respondent identifier (e.g. Participant A) if names are present.

   • □Quotes are specific and vivid, not generic
   • □No identifying personal information is exposed
4. 4

   Assess the frequency and intensity of each theme — note how many respondents mentioned it and whether it was a mild frustration or a critical blocker.

   • □Frequency count or estimate is included per theme
   • □Severity or emotional weight is noted
5. 5

   Translate each theme into one concrete decision or recommendation — a product change, a hypothesis to test, or a gap to investigate further. Frame each as an actionable next step for a product or strategy team.

   • □Every theme maps to at least one decision or action
   • □Decisions are specific enough to assign or prioritize
6. 6

   Write a 3–5 sentence executive summary that captures the single biggest insight from the interviews, the top 2–3 themes, and the most urgent recommended action.

   • □Summary is understandable without reading the full synthesis
   • □Urgency or priority is clearly communicated

Output format

Structure the response with clearly labeled sections in this order: (1) Executive Summary, (2) Themes — each with a label, explanation, frequency/intensity note, and supporting quotes, (3) Decisions & Recommendations — a numbered list mapping each theme to an action. Use plain language suitable for a cross-functional team audience.